Managing Director, Louise O’Donnell, is a digital marketing & communications specialist with 16 years experience. Louise has led some of the most innovative new media projects in Australia. Below are some highlights.
> Director of Digital and Broadcast for nations’ premier performing arts organisation, Sydney Opera House Louisedefined and established their digital content strategy.
> As Digital Consultant for Macquarie Radio Networks integrated media offering developed one of the industry’s first hyper local community portals www.streetcorner.com.au.
> Head of Digital and Interactive at Leo Burnett she led a team of 15 to create many international award winning campaigns such as WWF’s, Future Makers.
> Executive Producer of Big Brother Interactive (1,2 and 3) was responsible for delivering the first Australian reality TV show online.
> Executive Producer for ABC of Fat Cow Motel, delivered a their first multi channel television drama series.
> Head of Production and Technology at RushTV charged with for rolling out and managing 25 channels of online content and integration with the RushTV television show.
> Executive Producer at Spike Networks, she delivered ground breaking digital campaigns and platforms for Southcorp Wines, Email Appliances, CSR, Diageo, NSW Art Gallery, Elle Australia, Sydney Festival, Museum of Contemporary Art, Australian Fashion Week, Tropfest, TV3 NZ, Flickerfest.
Louise began her media career as a film & TV producer making documentaries for ABC TV, indie music videos and short films.