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Seed has been busy over the past few months. One of the exciting things I’ve been workin on is YouTube Symphony Orchestra (YTSO). Yesterday was the global launch which took place simultaneously in Sydney at the Sydney Opera House and in New york at Carnegie Hall, home of YouTube Symphony Orchestra 2009.

In 2011, the YouTube Symphony Orchestra will return, hosted at the Sydney Opera House, connecting musicians from around the world through musical collaboration, innovation and technology.

This event, which launched on 13 October 2010, will encourage musicians to audition and upload to the YTSO channel on YouTube for a place in the orchestra. The grand finale live performance will be held in March 2011 at the Sydney Opera House, accompanied by a worldwide live stream.
Take a look and Play your part!

In June, following the 2009 success of MyMutation 2009 online dance competition we launched My Mutation 2010, a part of the Sydney Opera House Spring Dance Festival. An outstanding success once again with entries from around the world.

See for yourself.

As part of the Graphic Animation festival presented by Sydney Opera House in May we launched the Graphic Animation competition.
This aimed to give animators the world over the opportunity to create a 3 part animatic series. Over three rounds animators could compete to get to the final and win $20,000.

Highlights of the festival are in the video below which features the Canadian winner, David Barton Thomas with his “Seven Year Twitch” animation.


SeedProduction is a digital communication and content production consultancy.

Our experience embraces broadcast and digital production, marketing and communications.

A unique background in content creation and digital communication has given us an edge in defining and delivering  engaging ideas that build brands, businesses and communities in today’s fragmented media landscape.

At Seed Production we are highly experienced in digital concept development and content production.  Our brand campaign strategy and delivery across digital platforms has award winning results.

Most recently we have focused on developing and delivering digital content strategies into traditional businesses ensuring continued market relevance and audience retention.

We have worked with ABC, Hoodlum Entertainment, Network TenSydney Opera House, Macquarie Radio Network, Leo Burnett, The White Agency, Campaign Palace,   Southern Star and Spike Networks.

During the course of these collaborations we have created many inspired projects with outstanding brands including Google’s YouTube for the highly successful online dance competition My Mutation, now in its second year. Sydney Opera House’s new video platform PLAY> and it’s latest online global animation competition Graphic. Take a look at the finalists.

We established ABC’s ForaTV media partnership with Sydney Opera House’s to deliver public program talks: Christopher Hitchens , Richard Dawkins, Thomas Kenneally,  IQ Squared Debate, Make all Drug Use Legal, Dambisa Moyo on Dead Aid, Baroness Susan Greenfield on the Dangers Of  Social Networking and secured the broadcast deal with Radio National to have Lou Reed and Hal Wilner present Sydney Shuffle from Sydney Opera House’s VividLive Festival.

Developed the Fairfax Digital media partnership for Sydney Opera House’s talks program Festival of Dangerous Ideas.

Secured SBS’s STVDIO partnership to make Sydney Opera House it’s broadcast home.

Having negotiated the partnership between the Department of Education & Training and Sydney Opera House, we launched it’s digital education program including the following programs in Learncast: Sydney Symphony & the Whitlams in concert and on being a musician as well as Thomas Kenneally’s ‘Origins to Eureka’ exploring Australian History. And the Sites2See knowledge bases: Luminous Music Festival with Brian Eno, Puppetry,  Live Theatre,  Helena and the Story of Hello and Cinderella

For Macquarie Radio Network developed it’s hyperlocal digital strategy and launched StreetCorner. With Endemol Southern Star established Big Brother interactive in Australia and delivered platform and content from series 1 through 3. Project managed Hoodlum Films’ Fat Cow Motel for ABC & Austar. Lead the digital team for Leo Burnett to create World Wildlife Fund’s Future Makers and  The Future is Man Made campaigns,  Dove’s Campaign for Real Beauty and SunSilk’s National Hair Survey campaign.

We have also delivered campaigns, strategy and platform development for Subaru, Optus, Energy Australia and Cannon. Commonwealth Bank , Dominos Pizza,  Southcorp Wines, AGSNW, MCA, TropFest, Flickerfest, Elle Magazine and Australian Fashion Week.